This awerd-winning brand endeavors to promote true hair wellness, celebrating both beauty and wellbeing of haircare. Taking care of the scalp itself for a natural healthy hair.
As scalp care was still a relatively new concept, we built the story from the ground up – unfolding from the founder’s philosophy to a product range that treats haircare like skincare. An elegant narrative, editorial layouts, and subtle animations bring the brand story to life like a beautifully narrated book.
Original Deck
The original deck read more like a fact sheet, with paragraph-heavy explanations of product functions that felt uninspiring and lacked the charm the brand deserved.